A Scathing Review of CSR towards Consumers in accordance of ISO 26000 window: A Case Study


Abstract
Business organizations are more pertain about their impact on consumers to sell their products and
services. The aim of profit maximization is not enough, therefore businesses need is to do more for
betterment of society and consumers in long run. This paper explains corporate social responsibility
towards consumer in accordance to the clause 6.7 “Consumer Issue” of ISO 26000 Guidelines. This
clause highlights seven consumers’ issues and it supposed to be that a business organization has
fulfilled relevant consumer issues according to their nature of business. A study on DLF Ltd., a real
estate company, critically examines their behavior towards their consumers.


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Categories: January 2014