Behavioural analysis of Selected Indian Companies through ISO 26000 Corporate Social Responsibility Guidelines

Abstract

Corporate Social Responsibility has become a policy with priority for every business enterprise all over the world. Moreover, it has been given priority as a tool of intensifying sustainable development. In present, consumers are considered as most important for survival of business and for promoting sustainable consumption. The primary concern of this paper is to focus on CSR activities of selected Indian Companies towards Consumers and analyze the underlying behavior of the same towards consumers on the basis of standard provided in the clause 6.7 “Consumer Issues” of ISO 26000 Guidelines.

To examine corporate behavior towards consumers, four companies have been selected that are recognized as a leader in their respective fields viz. DLF Ltd., Hindustan Unilever Limited, Maruti Suzuki India Ltd. and ICICI Bank Ltd.

This study explores that the companies, despite having good image, may not necessarily be socially responsible and may not command respect from their consumers’ as they are not protecting their right and interest except leading companies in their respective fields.

 


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Categories: January 2014