Insurance is a tool that protects rural as well as urban people by providing insurance to minimize their risk. Insurance is one of the fastest growing markets in India. Unlike the foreign countries, where insurance is compulsory and lawful commitment. Insurance products and services can’t be sold forcefully, until it is asked by a consumer. In India, insurance is still contribution in social as well as economic development of India. It is rapidly growing in urban areas. But majority of rural society is still not insured and still facing so many problems to avail the benefits of insurance. We all know that India is a country of villages and there is a tremendous scope for developing insurance business in rural areas. So we may focus on rural area problems and take steps to remove their problems. In this preceding research paper it is found that rural area customers have inadequate knowledge about insurance products and it needs to be improved.
In this paper an attempt has been made to understand the problems of consumers and find out the remedies of consumer’s problems.