Superiority of EVA Over Traditional Performance Measures- A Case Study

Abstract

This study aims to demonstrate the comparison between EVA and other traditional measures of corporate performance, taking a real-life case study of Hindustan Unilever Limited (HUL), a FMCG major in the Indian Corporate sector. It concludes that EVA is superior to traditional measures of corporate performance in terms of shareholders’ value creation. It also reveals that there is a significant and positive correlation between EVA and share prices of the company.


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Categories: February 2014